Mission Statement

  • We will place the audience at the very heart of everything we do and seek to empower them through the experiences we create. Our work will blend both moments of epic spectacle with intimate personal and bespoke encounters.

  • We will challenge the status quo - we will transform, reinvent and reimagine theatre conventions. (For us this means everything to how we hire and work with artists, how we collaborate, how we sell tickets and the nature of our events.)

  • We are a green company. We have pledged to make all of our productions carbon-neutral by the end of 2023, and all our activities carbon-neutral by the end of 2024.
    We will embed sustainable practices and design in all future experiences.

  • We plan to be pioneers of care. This is a central value. This will cover everything from paying ITC rates as standard, to offering free mental health support to all of our artists and freelancers on an 'opt-out' basis. There will also be a trained mental health first aider on all of our projects.

  • Our experiences will always be highly ambitious. it will amaze and transport audiences. We will bring more of the marvellous into our everyday lives.

  • We are a digital company. We use digital technology in our experiences (GPS-locative technology, apps, AR and VR, binaural 360 immersive sound and mobile technologies). We are interested in how technology enhances the live experience.

  • We are proud to be from the North. We strive to ensure that we represent the city of Leeds, the North and the world around us. To celebrate its diversity and to make sure our work is open and available to all.

  • We are committed to supporting early-career artists in our sector. Something we never received and something we are passionate about giving. We want to lower the barriers to accessing the industry for young people. We will continue to offer paid placements, free resources such as training workshops and our podcast.

  • We are interested in merging different art forms and methods to create innovative, thrilling, theatrical experiences. This means combining genres such as; immersive theatre, escape rooms, video games, podcasts, VR and MR and nightclubs and festival experiences.